Curtin Marketing Association (CMA) is a non-profit organisation run by Curtin Business School that provides services to foster relationships between students and the industry using educational concepts and real world practices in the marketing profession.
The aim for Curtin Marketing Association’s rebrand was to recreate the club with a new look. This meant a change in logo, colour and how it will operate online that will give more meaning, understanding and voice to what has already been established.
There are 2 colours representing the new logo. One resonating with the students to be used internally and the other resonating with the industry to be used externally for the industry or the public.
Luxury Branding Research Centre (LBRC) is an organisation within Curtin that aims to build research excellence and impact society with the vision of achieving global significance and international recognition.
I was given the opportunity to freelance for them to create custom icons that would reflect their change in logo colours which was previously gold. They wanted to bring more modernity and personality into their brand using these new colours. I was also tasked to create flyers and banners in conjunction to their new look.
Idea Gen is a yearly event hosted by CMA (Curtin Marketing Association) in Curtin University. This event provides students the opportunity to put theory into practice to develop marketing strategies for various businesses in Australia such as HBF or KPMG.
2016 was the beginning of Idea Gen, thus being part of CMA, I was task to design the logo and promotional materials (ie. banners, flyers, posters, certificates and client briefs) which will be carried over the years as something innovative and aspirational.
Inspired by Kikki K's stationary, Nutty's Adventure is a new stationary range that works with the idea of story and collection. Each stationary item, when collected as a whole, would form part of a larger story.
This is the story of a squirrel named Nutty, who one day loses his acorns and must now travel to find them, meeting friends in the process. This is "Nutty's Adventure." (University Assignment)
OHChip! is a quirky gourmet chip product that sells unconventional chip flavours for the "normal" person. Handcut and family oriented, OHChip! gives a comedic relief to stand out from other chip products. The first two flavours of this chip brand has been released along with a poster hinting new flavours yet to come. (University Assignment)
University assignment where the brief was to design branding and collateral material for a residential development. This is Pandora Apartments, a complex located on the shores of East Perth, WA. Made for young executives/young entrepreneurs who enjoy the outdoors and wish to have a comfortable place to come home to.
Pandora Apartments has the idea of unlocking a world into luxury living. Showing the life one can have near the Swan River and/or East Perth. (University Assignment - All images are photographed & edited by me except some mockups)
University assignment where the brief was to create and brand a new pizza store. This is Sliced Pizzaria, a restaurant where they sell gourmet pizzas for the family.
More designs I have done over the years including some client work, added projects for Curtin Marketing Association (CMA) and assignments/designs from university.